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Find editor and journalist emails for digital PR outreach

Give a digital PR or link-building agency the right editor, writer or publisher contact at each target publication so pitches land with a person, not a generic inbox.

  • Free API key
  • No credit card
  • Run your sample

A selection of teams that run this job on Forager · plus other GTM agencies

  • Clay
  • Juicebox
  • Nooks
  • Worxwide Consulting
  • The Digital Ring
  • HubSpot
  • Redflexión Consultores
  • Sentra Group

Uses POST /person_role_search/, POST /person_detail_lookup/ · People search API reference

What it costs: 5 credits per email found. A mobile or email lookup that returns nothing costs 0 credits. Enrichment and search are charged per request: credit pricing.

How the data flows

2 inputs → Prospecting web app + Person enrichment + Work emails + People search → 3 fields sample data
01 · Inputs
Company domain
example.com
beats or topics
linkedin.com/in/jane-example
02 · Forager
Prospecting web app + Person enrichment + Work emails + People search POST /person_role_search/
Match found
03 · Outputs
Jane ExampleChief Operating Officer · Example Inc.
role title
Chief Operating Officer
work email
jane@example.com
name
Jane Example
mobile
+1 (415) 555-0142
company
Example Inc.
3 fields in the responseexample data

Steps

  1. Start from target publication domains and find editors and writers with POST /person_role_search/ (role_title editor OR writer OR journalist, organization_domains)
  2. Confirm the person and beat with POST /person_detail_lookup/
  3. Fetch work_email from /person_contacts_lookup/work_emails/
  4. Group contacts by beat and publication and export to the outreach tool from the web_app
import json, os, requests

BASE = "https://api-v2.forager.ai/api/{account_id}/datastorage"
HEADERS = {"X-API-KEY": os.environ["FORAGER_KEY"]}
body = json.load(open("request.json"))  # request fields: see the API reference

# 1. Start from target publication domains and find editors and writers with
# POST /person_role_search/ (role_title editor OR writer OR journalist,
# organization_domains)
r1 = requests.post(f"{BASE}/person_role_search/", headers=HEADERS, json=body)

# 2. Confirm the person and beat with POST /person_detail_lookup/
r2 = requests.post(f"{BASE}/person_detail_lookup/", headers=HEADERS, json=body)

# 3. Fetch work_email from /person_contacts_lookup/work_emails/

# 4. Group contacts by beat and publication and export to the outreach tool
# from the web_app
Generated from the recipe stepsRequest fields: API reference

Run it yourself: People search API reference

  • Free API key
  • No credit card
  • Run your sample

Inputs and outputs

InputsOutputs
publication domainseditor contact
beats or topicsrole_title
work_email

Questions about this recipe

How do digital PR agencies find editor email addresses at target publications?

Start from target publication domains and find editors and writers with POST /person_role_search/ (role_title editor OR writer OR journalist, organization_domains). Fetch work_email from /person_contacts_lookup/work_emails/.

What does it cost to find editor and journalist emails for digital PR outreach?

The prospecting web app uses the same plan credits as the API: 15 credits per mobile and 5 per email found. Person enrichment: 1 credit per request, charged whether or not data comes back. Work emails: 5 credits per work email found, and a work email lookup that finds nothing costs 0 credits. People search: people search 1 credit per request and people search: role details 1 credit per request, charged whether or not data comes back. Growth's 8,250 monthly credits cover 1,650 emails or 8,250 person enrichments, or a mix. Self-serve plans are Starter, Growth, Pro and Scale. See plans and prices

What do I need to run this recipe, and what comes back?

You send beats or topics and publication domains. You get back editor contact, role_title and work_email, as JSON. You also need a Forager API key, which comes with a free account.

What tool finds journalist contacts for link-building outreach?

This recipe uses Forager Prospecting web app, Person enrichment, Work emails and People search. Prospecting web app: Search people and reveal mobiles and emails in the browser, with no code. Give a digital PR or link-building agency the right editor, writer or publisher contact at each target publication so pitches land with a person, not a generic inbox.

Is there a free way to try Forager on this workflow?

Yes. Create a free account at app.forager.ai: it comes with $5 in free credits and an API key, and there is no credit card to sign up. Run it on records you already know, or book a demo and send us a list: we run it and show you what we find.

When should I run this workflow?

An agency builds a media list for a client's data story or link campaign. PR campaigns reach the editor who covers the topic, raising placement and link rates for agency clients.

Which Forager products does this recipe use?

Prospecting web app, person enrichment, work emails and people search. Prospecting web app: search people and reveal mobiles and emails in the browser, with no code. Person enrichment: a full professional profile for a person from a LinkedIn URL, email or phone: experience, education, skills and contact channels.

How do I know the data is right?

The test that counts is your own: send a list of profiles you care about. We run it and show you what we find, number by number, so you can measure hit rate and connect rate yourself.

How do I find journalist email addresses?

Start from target publication domains and find editors and writers with POST /person_role_search/ (role_title editor OR writer OR journalist, organization_domains). Fetch work_email from /person_contacts_lookup/work_emails/.

Which tools can run this workflow?

Native in Clay and Zapier, partner-built in Deepline and Cargo and called through the API from Make, n8n and your own code. Or call the endpoints in the steps above from your own code with one API key.

How many steps is this workflow?

4 steps: start from target publication domains and find editors and writers with POST /person_role_search/ (role_title editor OR writer OR journalist, organization_domains), confirm the person and beat with POST /person_detail_lookup/, fetch work_email from /person_contacts_lookup/work_emails/ and group contacts by beat and publication and export to the outreach tool from the web_app.

Is there a contract or minimum commitment?

No contract to start: a free account comes with $5 in credits. To keep using Forager, choose a monthly or yearly plan. Monthly plans cancel anytime and unused credits roll over; yearly plans grant all credits upfront and cost 10% less. Larger volumes are agreed with our team.

A selection of teams that run this job on Forager · plus other GTM agencies

  • Clay
    • GTM workflow builders

    Selected use case: Forager mobile numbers, emails and people data inside Clay tables.

  • Juicebox
    • AI candidate sourcing

    Selected use case: Forager data behind its PeopleGPT search and sourcing agents.

  • Nooks
    • Power & parallel dialers

    Selected use case: mobile numbers inside their dialer.

  • Worxwide Consulting
    • Consultancies

    ABM, AI SDR and Salesforce consultancy for enterprises.

  • The Digital Ring
    • Consultancies

    Marketing agency with a HubSpot consulting practice.

  • HubSpot
    • CRM add-ons

    Selected use case: enriching contact and company records with people, company and job-posting data.

  • Redflexión Consultores
    • Consultancies

    Digital transformation and internationalisation consultancy.

  • Sentra Group
    • Consultancies

    GTM engineering consultancy that runs outbound for clients.

Start building

Put people, company and job data your users can act on inside your product

Send us a list. We run it, show you what we find, then talk volume and terms.

  • $5 free credits
  • No credit card
  • Run your sample
Platforms and teams that build on Forager
  • Clay
  • Juicebox
  • Nooks
  • Andela
  • HubSpot
  • SeekOut