Model look-alike B2B audiences from firmographic and hiring signals
Find in-market companies that look like a customer's best accounts using firmographics and hiring activity.
- Free API key
- No credit card
- Run your sample
A selection of teams that run this job on Forager · plus other sales-tech platforms
What it costs: Charged per request: credit pricing.
- Company data feed
- Job postings feed
- People data feed
- Data feed
- Feed licensee
- Martech & adtech
How the data flows
- look-alike score
- 0.96
- name
- Lee Sampler
- title
- VP Revenue Operations
- mobile
- +1 (312) 555-0107
- work email
- lee@example.com
- company
- Example Inc.
Steps
- Join seed accounts to
company_feedattributes (industry, employees, locations, technologies) - Add hiring features from
job_postings_feed(role mix, posting velocity) - Train a look-alike model and score all companies in the feed
- Export top-scored accounts as audiences and refresh on each delivery
Inputs and outputs
| Inputs | Outputs |
|---|---|
| seed customer list | look-alike score |
| company feed | in-market company list |
| job postings feed | hiring features |
Questions about this recipe
How do you build a look-alike audience of B2B companies?
Train a look-alike model and score all companies in the feed. Export top-scored accounts as audiences and refresh on each delivery.
What does it cost to model look-alike B2B audiences from firmographic and hiring signals?
Company data feed is a flat annual licence, global or regional, not priced in credits. Self-serve plans are Starter, Growth, Pro and Scale. See plans and prices
What do I need to run this recipe, and what comes back?
You send company feed, job postings feed and seed customer list. You get back hiring features, in-market company list and look-alike score, as JSON. You also need a Forager API key, which comes with a free account.
Can job postings predict which companies are in-market?
Find in-market companies that look like a customer's best accounts using firmographics and hiring activity. Marketers find many more in-market companies and cut wasted spend.
Is there a free way to try Forager on this workflow?
Yes. Request a sample extract of the company data feed on a 30-minute call and check the fields against your own records before you license it.
When should I run this workflow?
An advertiser supplies a seed list of best customers. Marketers find many more in-market companies and cut wasted spend.
Which Forager products does this recipe use?
Company data feed, job postings feed and people data feed. Company data feed: a licensed file of 65M+ company profiles and firmographics, delivered to Snowflake or S3 on a schedule. Job postings feed: a licensed bulk feed of job postings, delivered to Snowflake or S3 for workforce and hiring-signal products.
How accurate is Forager data?
The test that counts is your own: send a list of profiles you care about. We run it and show you what we find, number by number, so you can measure hit rate and connect rate yourself.
Which tools can run this workflow?
Delivered as a data share to Snowflake, Databricks and Amazon S3. Or call the endpoints in the steps above from your own code with one API key.
How many steps is this workflow?
4 steps: join seed accounts to company_feed attributes (industry, employees, locations, technologies), add hiring features from job_postings_feed (role mix, posting velocity), train a look-alike model and score all companies in the feed and export top-scored accounts as audiences and refresh on each delivery.
Is there a contract or minimum commitment?
Data feeds are licensed on an annual agreement, with the term, volume and refresh schedule written into it. There are no self-serve plans for feeds.
Can we show Forager data inside our product?
Yes, under platform terms. Self-serve plans cover internal use by your own team. Showing Forager data to your users, or passing records on, is licensed separately: talk to sales about volume and which fields your users need to see.
Written answers are not available right now. The matching pages above still help, or book a demo and ask the team.
- $5 free credits
- No credit card
- Run your sample
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