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Weight ad conversions by company size before sending them to ad platforms

In a B2B ads or attribution product, add company size and industry to each form conversion so the value sent back to ad platforms favours the accounts sales wants.

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Uses POST /organization_search/ · Company enrichment API reference

What it costs: Charged per request: credit pricing.

How the data flows

2 inputs → Company enrichment → 3 fields sample data
01 · Inputs
Work email
lee@example.com
value rules
linkedin.com/in/lee-sampler
02 · Forager
Company enrichment POST /organization_search/
Match found
03 · Outputs
Lee SamplerVP Revenue Operations · Example Inc.
employees amount
120
industry
Software
name
Lee Sampler
title
VP Revenue Operations
mobile
+1 (312) 555-0107
work email
lee@example.com
3 fields in the responseexample data

Steps

  1. Take the domain from the work email and call POST /organization_search/ (domains)
  2. Read employees_amount, employees_range and linkedin_info.industry
  3. Apply the customer's value rules (for example, higher value for target industries and size bands)
  4. Send the weighted conversion value to the ad platforms through the product's existing conversion integration
import json, os, requests

BASE = "https://api-v2.forager.ai/api/{account_id}/datastorage"
HEADERS = {"X-API-KEY": os.environ["FORAGER_KEY"]}
body = json.load(open("request.json"))  # request fields: see the API reference

# 1. Take the domain from the work email and call POST /organization_search/
# (domains)
r1 = requests.post(f"{BASE}/organization_search/", headers=HEADERS, json=body)

# 2. Read employees_amount, employees_range and linkedin_info.industry

# 3. Apply the customer's value rules (for example, higher value for target
# industries and size bands)

# 4. Send the weighted conversion value to the ad platforms through the
# product's existing conversion integration
Generated from the recipe stepsRequest fields: API reference

Run it yourself: Company enrichment API reference

  • Free API key
  • No credit card
  • Run your sample

Inputs and outputs

InputsOutputs
work email domainemployees_amount
value rulesindustry
weighted conversion value

Questions about this recipe

How do B2B advertisers send higher conversion values for target accounts?

Apply the customer's value rules (for example, higher value for target industries and size bands). Send the weighted conversion value to the ad platforms through the product's existing conversion integration.

What does it cost to weight ad conversions by company size before sending them to ad platforms?

Company enrichment: 1 credit per request, charged whether or not data comes back. Growth's 8,250 monthly credits cover 8,250 company lookups, or a mix. Self-serve plans are Starter, Growth, Pro and Scale. See plans and prices

What do I need to run this recipe, and what comes back?

You send value rules and work email domain. You get back employees_amount, industry and weighted conversion value, as JSON. You also need a Forager API key, which comes with a free account.

Which API returns company size from an email domain?

This recipe uses Forager Company enrichment. Company enrichment: Firmographics for a company from its domain or name: industry, headcount, locations, growth and open roles. In a B2B ads or attribution product, add company size and industry to each form conversion so the value sent back to ad platforms favours the accounts sales wants.

Is there a free way to try Forager on this workflow?

Yes. Create a free account at app.forager.ai: it comes with $5 in free credits and an API key, and there is no credit card to sign up. Run it on records you already know, or book a demo and send us a list: we run it and show you what we find.

When should I run this workflow?

When a visitor submits a demo or sign-up form with a work email. Ad platforms optimise toward conversions from target accounts instead of every form fill.

Which Forager products does this recipe use?

Company enrichment. Company enrichment: firmographics for a company from its domain or name: industry, headcount, locations, growth and open roles.

How do I know the data is right?

The test that counts is your own: send a list of profiles you care about. We run it and show you what we find, number by number, so you can measure hit rate and connect rate yourself.

How do I enrich conversions with company data?

Take the domain from the work email and call POST /organization_search/ (domains). Read employees_amount, employees_range and linkedin_info.industry.

Which tools can run this workflow?

Native in Clay, partner-built in Deepline and Cargo and called through the API from Make, n8n and your own code. Or call the endpoints in the steps above from your own code with one API key.

How many steps is this workflow?

4 steps: take the domain from the work email and call POST /organization_search/ (domains), read employees_amount, employees_range and linkedin_info.industry, apply the customer's value rules (for example, higher value for target industries and size bands) and send the weighted conversion value to the ad platforms through the product's existing conversion integration.

Is there a contract or minimum commitment?

No contract to start: a free account comes with $5 in credits. To keep using Forager, choose a monthly or yearly plan. Monthly plans cancel anytime and unused credits roll over; yearly plans grant all credits upfront and cost 10% less. Larger volumes are agreed with our team.

Start building

Put people, company and job data your users can act on inside your product

Send us a list. We run it, show you what we find, then talk volume and terms.

  • $5 free credits
  • No credit card
  • Run your sample
Platforms and teams that build on Forager
  • Clay
  • Juicebox
  • Nooks
  • Andela
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  • SeekOut