Target B2B ad audiences by decision-maker titles at target accounts

Build ad audiences of buying-committee roles at ICP accounts instead of broad firmographic segments.

Get a free API key + $5 Get a sample run

Free API key
No credit card
Run your sample

A selection of teams that run this job on Forager · plus other sales-tech platforms

Uses POST /person_role_search/ · People search API reference

What it costs: Charged per request: credit pricing.

How the data flows

3 inputs → People data feed + People search + Company data feed → 3 fields sample data

01 · Inputs

Company

Example Inc.

Title

VP Revenue Operations

people + company feed

company-feed-2026-10-01.jsonl

02 · Forager

People data feed + People search + Company data feed POST /person_role_search/

Match found

03 · Outputs

Kim ExemplarVP Revenue Operations · Example Inc.

account coverage: Example Inc.
name: Kim Exemplar
title: VP Revenue Operations
mobile: +1 (416) 555-0186
work email: kim@example.com

3 fields in the responseexample data

Steps

Filter the people feed by organization (company_feed join) and role_title patterns
Expand title variants with POST /person_role_search/ for long-tail titles
Create audience segments by role and seniority
Sync segments to ad platforms and refresh on each feed delivery

import json, os, requests

BASE = "https://api-v2.forager.ai/api/{account_id}/datastorage"
HEADERS = {"X-API-KEY": os.environ["FORAGER_KEY"]}
body = json.load(open("request.json"))  # request fields: see the API reference

# 1. Filter the people feed by organization (company_feed join) and
# role_title patterns

# 2. Expand title variants with POST /person_role_search/ for long-tail
# titles
r1 = requests.post(f"{BASE}/person_role_search/", headers=HEADERS, json=body)

# 3. Create audience segments by role and seniority

# 4. Sync segments to ad platforms and refresh on each feed delivery

# 1. POST /person_role_search/
curl -X POST \
  https://api-v2.forager.ai/api/{account_id}/datastorage/person_role_search/ \
  -H "X-API-KEY: $FORAGER_KEY" \
  -H "Content-Type: application/json" \
  -d @request.json

Generated from the recipe stepsRequest fields: API reference

Run it yourself: People search API reference

Get a free API key + $5 Get a sample run

Free API key
No credit card
Run your sample

Inputs and outputs

Inputs	Outputs
target account list	`audience segment`
role definitions	`person count per role`
people + company feed	`account coverage`

Questions about this recipe

How can B2B advertisers target decision makers by job title at specific accounts?

Filter the people feed by organization (company_feed join) and role_title patterns. Expand title variants with POST /person_role_search/ for long-tail titles.

What does it cost to target B2B ad audiences by decision-maker titles at target accounts?

People search: people search 1 credit per request and people search: role details 1 credit per request, charged whether or not data comes back. People data feed is a flat annual licence, global or regional, not priced in credits. Growth's 8,250 monthly credits cover 8,250 search requests, or a mix. Self-serve plans are Starter, Growth, Pro and Scale. See plans and prices

What do I need to run this recipe, and what comes back?

You send people + company feed, role definitions and target account list. You get back account coverage, audience segment and person count per role, as JSON. You also need a Forager API key, which comes with a free account.

Where do ABM ad platforms get their person-level audience data?

Build ad audiences of buying-committee roles at ICP accounts instead of broad firmographic segments. Ads reach buying-committee roles rather than random clickers, cutting cost per meeting.

Can teams running this workflow see a sample of the people data feed before licensing it?

Yes. Request a sample extract of the people data feed on a 30-minute call and check the fields against your own records before you license it.

When should I run this workflow?

When a B2B advertiser launches an account-based campaign. Ads reach buying-committee roles rather than random clickers, cutting cost per meeting.

Which Forager products does this recipe use?

People data feed, people search and company data feed. People data feed: a licensed file of 800M+ professional profiles, refreshed on a schedule and delivered to Snowflake or S3. People search: find the people who hold a role at target companies, filtered by title, seniority, department and location.

How accurate is Forager data?

The test that counts is your own: send a list of profiles you care about. We run it and show you what we find, number by number, so you can measure hit rate and connect rate yourself.

How do I build ABM audience of decision makers?

Filter the people feed by organization (company_feed join) and role_title patterns. Create audience segments by role and seniority.

Which tools can run this workflow?

Native in Clay, partner-built in Deepline and Cargo, delivered as a data share to Snowflake, Databricks and Amazon S3 and called through the API from Google BigQuery and your own code. Or call the endpoints in the steps above from your own code with one API key.

How many steps is this workflow?

4 steps: filter the people feed by organization (company_feed join) and role_title patterns, expand title variants with POST /person_role_search/ for long-tail titles, create audience segments by role and seniority and sync segments to ad platforms and refresh on each feed delivery.

Do I need a subscription?

Not to test: a free account comes with $5 in credits. To keep using Forager, choose a monthly or yearly plan. Monthly plans cancel anytime and unused credits roll over; yearly plans grant all credits upfront and cost 10% less. Larger volumes are agreed with our team.

A selection of teams that run this job on Forager · plus other sales-tech platforms

Clay
- GTM workflow builders
Selected use case: Forager mobile numbers, emails and people data inside Clay tables.
Juicebox
- AI candidate sourcing
Selected use case: Forager data behind its PeopleGPT search and sourcing agents.
Nooks
- Power & parallel dialers
Selected use case: mobile numbers inside their dialer.
Vieu
- ABM & intent
Relationship-mapping platform that helps sales teams and AI agents find warm introductions.
Adzact
- ABM & intent
B2B advertising platform that models ideal buyers from business signals.
HubSpot
- CRM add-ons
Selected use case: enriching contact and company records with people, company and job-posting data.
Cortex Intelligence
- ABM & intent
GTM intelligence platform for account research and outbound.
Epoch
- ABM & intent
B2B event marketing platform.

Target B2B ad audiences by decision-maker titles at target accounts

How the data flows

Steps

Inputs and outputs

Questions about this recipe

How can B2B advertisers target decision makers by job title at specific accounts?

What does it cost to target B2B ad audiences by decision-maker titles at target accounts?

What do I need to run this recipe, and what comes back?

Where do ABM ad platforms get their person-level audience data?

Can teams running this workflow see a sample of the people data feed before licensing it?

When should I run this workflow?

Which Forager products does this recipe use?

How accurate is Forager data?

How do I build ABM audience of decision makers?

Which tools can run this workflow?

How many steps is this workflow?

Do I need a subscription?

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