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Industry · Martech & adtech

People search API for martech & adtech

Find the right person.

What martech & adtech teams need from people search, what Forager returns, and how teams like yours test it.

3 recipes use people search for martech & adtech teams.

  • $5 free credits
  • 800M+ people
  • 65M+ companies

A selection of teams in martech & adtech using Forager for people search · plus other teams using people search

  • Adthena
  • Consent Manager
  • Friendbuy
  • Powerweave Group
  • Adzact
  • Coram
  • Bitscale
  • Disguise
For martech & adtech teams
The job
Go from a company-level website visit to the right persona with email and mobile.
When
Visitor-ID resolves a session to a company domain or a person-level match.
Outcome
Website traffic converts into contactable pipeline.
Lead recipe 1

Turn de-anonymized website visitors into named, contactable buyers

When to use it: Visitor-ID resolves a session to a company domain or a person-level match.

  1. Receive the visiting company domain (and person email if resolved) from the visitor-ID layer
  2. Find matching personas with POST /person_role_search/ (organization_domains, role_title)
  3. For person-level matches, resolve with POST /person_detail_reverse_lookup/by_email/
  4. Add work_email and mobile via /work_emails/ and POST /person_contacts_lookup/phone_numbers/
  5. Push to sequencing or alert the account owner with pages viewed
InputsOutputs
visitor company domainperson name
resolved email (optional)role_title
persona definitionwork_email
phone_number
Lead recipe 2

Target B2B ad audiences by decision-maker titles at target accounts

When to use it: A B2B advertiser launches an account-based campaign.

Show the steps
  1. Filter the people feed by organization (company_feed join) and role_title patterns
  2. Expand title variants with POST /person_role_search/ for long-tail titles
  3. Create audience segments by role and seniority
  4. Sync segments to ad platforms and refresh on each feed delivery
InputsOutputs
target account listaudience segment
role definitionsperson count per role
people + company feedaccount coverage
Open the recipe: Target B2B ad audiences by decision-maker titles at target accounts
Lead recipe 3

Turn observed advertisers into paid-media and agency leader contacts

When to use it: A martech or ad-tech vendor's own product data shows an advertiser spending in its category, or a new agency target list is built.

Show the steps
  1. Resolve observed advertiser domains to companies with POST /organization_search/
  2. Find heads of paid search, performance, digital and agency owners with POST /person_role_search/
  3. Fetch work_email from /person_contacts_lookup/work_emails/
  4. Attach the observed-spend insight to the first message and track meetings by segment
InputsOutputs
advertiser domainspaid-media leader
agency listagency owner
work_email
Open the recipe: Turn observed advertisers into paid-media and agency leader contacts
Fields

Fields you get back

  • person name
  • role_title
  • work_email
  • phone_number
  • audience segment
  • person count per role
  • account coverage
  • paid-media leader
  • agency owner

From the workflows above. Full field reference: People search and the People search API reference.

Who owns this

Who evaluates people search at martech & adtech teams, and what they are judged on

  • Product manager who owns the enrichment feature: judged on what users see when they open a record
  • Engineering lead integrating the API: judged on response time and errors they can route on
  • Partnerships or data lead managing vendors: judged on cost per valid result

A selection of teams in martech & adtech using Forager for people search · plus other teams using people search

  • Adthena
    • Internal use

    AI search intelligence platform for enterprise brands.

  • Consent Manager
    • Internal use

    Consent management platform for publishers and enterprises.

  • Friendbuy
    • Internal use

    Referral, loyalty and influencer platform for ecommerce and subscription brands.

  • Powerweave Group
    • Internal use

    B2B ecommerce software and managed services provider.

  • Adzact
    • ABM & intent

    B2B advertising platform that models ideal buyers from business signals.

  • Coram
    • Internal use

    Selected use case: mobile numbers for outbound calling.

  • Bitscale
    • GTM workflow builders

    Selected use case: Forager in its contact waterfall for mobile numbers.

  • Disguise
    • Internal use

    Visual experience platform for live events and virtual production.

“Forager leads in accuracy across all regions, Forager's dual strength in accuracy and volume makes it a powerhouse for sales teams that are targeting businesses around the globe.”
ClayStefan K.Data Partnerships
800M+people
65M+companies
How to test it

Test people search on your own sample

  1. Pull a sample. Take profiles your users looked up last week.
  2. Run it. Use a self-serve key, or book a demo and send us the list.
  3. Measure what your users feel. Connect rate for mobiles, bounces for emails, and whether the right person answers.
  • $5 free credits
  • No credit card
  • Run your sample
FAQ

Frequently asked questions

How do martech and adtech companies use Forager people search?

Go from a company-level website visit to the right persona with email and mobile. Find the people who hold a role at target companies, filtered by title, seniority, department and location. This page walks through 3 workflows with the exact steps.

What does people search cost for martech and adtech companies?

People search: people search 1 credit per request and people search: role details 1 credit per request, charged whether or not data comes back. 1,000 search requests use 1,000 credits: about $13 of Starter credits month to month, or about $10 on Pro with yearly billing. Self-serve plans are Starter, Growth, Pro and Scale. See plans and prices

Which martech and adtech workflows use people search?

Turn de-anonymized website visitors into named, contactable buyers, target B2B ad audiences by decision-maker titles at target accounts and turn observed advertisers into paid-media and agency leader contacts. Each is on this page with its trigger, steps and outcome.

How do I enrich website visitors with contact info?

Receive the visiting company domain (and person email if resolved) from the visitor-ID layer. Add work_email and mobile via /work_emails/ and POST /person_contacts_lookup/phone_numbers/.

What inputs does it take and what does it return?

You send advertiser domains, agency list and people + company feed. You get back work_email, account coverage, agency owner and audience segment, from POST /person_role_search/, as JSON.

Am I charged when nothing is found?

Yes. People search is charged per request, whether or not data comes back. Only mobile and email lookups are free when nothing is found, so try your inputs on a small run before you scale.

Can martech and adtech companies test people search for free?

Yes. Create a free account at app.forager.ai: it comes with $5 in free credits and an API key, and there is no credit card to sign up. Run it on records you already know, or book a demo and send us a list: we run it and show you what we find.

How do I build ABM audience of decision makers?

Filter the people feed by organization (company_feed join) and role_title patterns. Create audience segments by role and seniority.

How do you check data quality?

The test that counts is your own: send a list of profiles you care about. We run it and show you what we find, number by number, so you can measure hit rate and connect rate yourself.

How is a people search API different from searching profiles by hand?

Searching by hand works for a handful of accounts. A people search API filters by title, seniority, department and location across your target companies in one request, returns people your product can act on, and hands off to a contact lookup for the mobile or email.

Where can I use Forager people search?

Native in Clay, partner-built in Deepline and Cargo and called through the API from your own code. Everything else connects through the REST API with one API key.

Do I need a subscription?

Not to test: a free account comes with $5 in credits. To keep using people search, choose a monthly or yearly plan. Monthly plans cancel anytime and unused credits roll over; yearly plans grant all credits upfront and cost 10% less. Larger volumes are agreed with our team.

Start building

Put people, company and job data your users can act on inside your product

Send us a list. We run it, show you what we find, then talk volume and terms.

  • $5 free credits
  • No credit card
  • Run your sample
Platforms and teams that build on Forager
  • Clay
  • Juicebox
  • Nooks
  • Andela
  • HubSpot
  • SeekOut