Industry · Martech & adtech

People data feed for martech & adtech

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What martech & adtech teams need from people data feed, what Forager returns, and how teams like yours test it.

2 recipes use people data feed for martech & adtech teams.

Get $5 of free data Get a sample run

$5 free credits
800M+ people
65M+ companies

A selection of teams in martech & adtech using Forager for people data feed · plus other teams on Forager

For martech & adtech teams

The job: Build ad audiences of buying-committee roles at ICP accounts instead of broad firmographic segments.
When: A B2B advertiser launches an account-based campaign.
Outcome: Ads reach buying-committee roles rather than random clickers, cutting cost per meeting.

Lead recipe 1

Target B2B ad audiences by decision-maker titles at target accounts

When to use it: A B2B advertiser launches an account-based campaign.

Filter the people feed by organization (company_feed join) and role_title patterns
Expand title variants with POST /person_role_search/ for long-tail titles
Create audience segments by role and seniority
Sync segments to ad platforms and refresh on each feed delivery

Inputs	Outputs
target account list	`audience segment`
role definitions	`person count per role`
people + company feed	`account coverage`

Lead recipe 2

Model look-alike B2B audiences from firmographic and hiring signals

When to use it: An advertiser supplies a seed list of best customers.

Show the steps

Join seed accounts to company_feed attributes (industry, employees, locations, technologies)
Add hiring features from job_postings_feed (role mix, posting velocity)
Train a look-alike model and score all companies in the feed
Export top-scored accounts as audiences and refresh on each delivery

Inputs	Outputs
seed customer list	`look-alike score`
company feed	`in-market company list`
job postings feed	`hiring features`

Open the recipe: Model look-alike B2B audiences from firmographic and hiring signals

Fields

Fields you get back

audience segment
person count per role
account coverage
look-alike score
in-market company list
hiring features

From the workflows above. Full field reference: People data feed and the People data feed documentation.

Who owns this

Who evaluates people data feed at martech & adtech teams, and what they are judged on

Data engineering lead who ingests the feed: judged on fields and freshness
Data acquisition or partnerships lead: judged on licence terms and cost
Product owner of the search or intelligence product: judged on what users find

A selection of teams in martech & adtech using Forager for people data feed · plus other teams on Forager

SeekOut
- Talent intelligence
Selected use case: Forager’s people data feed, used to keep candidate profiles current.

2–3 years on the Forager people data feed, by SeekOut’s own account¹
Adzact
- ABM & intent
B2B advertising platform that models ideal buyers from business signals.
MarketMapr
- Talent intelligence
Selected use case: licensed people and company feeds that let recruiters map a whole niche.
Vieu
- ABM & intent
Relationship-mapping platform that helps sales teams and AI agents find warm introductions.
Evident
- Market intelligence
Publisher of the Evident AI Index, which ranks banks, insurers and payments firms on AI maturity.
SBR2TH
- Staffing firms
Selected use case: people and job-postings feeds loaded into its own data lake for AI search.
Chamaeleon
- VC & PE research
Early-stage venture firm that analyses companies with its own AI and quantitative engine.
DealSource
- VC & PE research
Selected use case: company and people data for private-company profiles.

Sources

¹ SeekOut: SeekOut, customer interview, Sep 2026.

“Forager leads in accuracy across all regions, Forager's dual strength in accuracy and volume makes it a powerhouse for sales teams that are targeting businesses around the globe.”

ClayStefan K.Data Partnerships

800M+people

65M+companies

How to test it

Test people data feed on your own sample

Pull a sample. Take profiles your users looked up last week.
Run it. Use a self-serve key, or book a demo and send us the list.
Measure what your users feel. Connect rate for mobiles, bounces for emails, and whether the right person answers.

Get a free API key + $5 Get a sample run

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FAQ

Frequently asked questions

How do martech and adtech companies use the people data feed?

Build ad audiences of buying-committee roles at ICP accounts instead of broad firmographic segments. A licensed file of 800M+ professional profiles, refreshed on a schedule and delivered to Snowflake or S3. This page walks through 2 workflows with the exact steps.

How much does the people data feed cost for martech and adtech companies?

People data feed is a flat annual licence, global or regional, not priced in credits. The price depends on the records, fields and refresh schedule you license, so talk to sales with your use case and we quote it.

Which martech and adtech workflows use the people data feed?

Target B2B ad audiences by decision-maker titles at target accounts and model look-alike B2B audiences from firmographic and hiring signals. Each is on this page with its trigger, steps and outcome.

How do I build ABM audience of decision makers?

Filter the people feed by organization (company_feed join) and role_title patterns. Create audience segments by role and seniority.

Is there a free way to try Forager?

Yes. Request a sample extract of the people data feed on a 30-minute call and check the fields against your own records before you license it.

How do you build a look-alike audience of B2B companies?

Train a look-alike model and score all companies in the feed. Export top-scored accounts as audiences and refresh on each delivery.

How do you check data quality?

The test that counts is your own: send a list of profiles you care about. We run it and show you what we find, number by number, so you can measure hit rate and connect rate yourself.

Should I use the people data feed or the API?

Use the API when your product needs one person at a time, at the moment a user asks. License the people data feed when you need the whole layer in your own warehouse or search index, for analytics, matching or retrieval, without a call per record.

Does Forager integrate with the tools we already use?

Delivered as a data share to Snowflake, Databricks and Amazon S3. Everything else connects through the REST API with one API key.

Is there a contract or minimum commitment?

Data feeds are licensed on an annual agreement, with the term, volume and refresh schedule written into it. There are no self-serve plans for feeds.

Is there volume or annual pricing for martech and adtech companies?

Pro, the largest self-serve plan, includes 22,500 credits a month (1,500 mobiles or 4,500 emails). Above that, enterprise plans with volume pricing are agreed with our team, and yearly billing costs 10% less than month to month on every self-serve plan. Platforms that embed Forager in their product pay per record at volume.

Where does Forager data come from, and is it compliant?

Martech and adtech companies often have to explain their data source to their own customers. Bring your legal and security questions to a call with our team, and we take you through how Forager data is sourced and the terms that cover people data feed for martech and adtech companies. Forager's privacy policy is public, and anyone can send a request about their own personal data through the consumer rights form on forager.ai.