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Sales-tech & GTM platforms · CRM add-ons, copilots, browser-to-CRM tools

People data feed for CRM add-ons

Stop scraping.

What CRM add-ons need from people data feed, what Forager returns, and how teams like yours test it.

2 recipes use people data feed for CRM add-ons, copilots, browser-to-CRM tools.

  • $5 free credits
  • 800M+ people
  • 65M+ companies

A selection of CRM add-ons using Forager for people data feed · plus other teams on Forager

  • SeekOut
  • Vieu
  • MarketMapr
  • Adzact
  • Evident
  • SBR2TH
  • Chamaeleon
  • DealSource
For CRM add-ons, copilots, browser-to-CRM tools
The job
Keep CRM contacts current by flagging leavers and surfacing former champions at their new companies.
When
A contact's current role in the people data no longer matches the CRM record.
Outcome
Sales stops calling people who left, re-engages champions at new companies and finds new decision makers.
Lead recipe 1

Detect CRM contacts who changed jobs and alert on moved champions

When to use it: A contact's current role in the people data no longer matches the CRM record.

  1. Match CRM contacts to people_feed records by LinkedIn identifier
  2. Compare role_is_current and organization to the CRM account on each feed refresh
  3. Flag leavers and create a new contact at the new employer via POST /person_detail_lookup/
  4. Alert the owner when a former customer champion lands at an ICP account
  5. Mark old emails as invalid to protect sender reputation
InputsOutputs
CRM contact exportjob change flag
LinkedIn identifiersnew organization
people feednew role_title
role_position_start_date
Lead recipe 2

Pre-build each new customer's TAM on day one inside an AI-native CRM

When to use it: A new customer completes CRM onboarding and describes their ICP.

Show the steps
  1. Translate the ICP description into filters over company_feed (industry, employees, location, technologies)
  2. Select personas per account from people_feed, or call POST /person_role_search/ for long-tail accounts
  3. Enrich new accounts with POST /organization_search/ and fetch work_email only for contacts the agent will work
  4. Keep the TAM fresh on each feed delivery and alert on new accounts that match
InputsOutputs
ICP descriptionTAM account list
persona titlescontacts by persona
work_email
Open the recipe: Pre-build each new customer's TAM on day one inside an AI-native CRM
Fields

Fields you get back

  • job change flag
  • new organization
  • new role_title
  • role_position_start_date
  • TAM account list
  • contacts by persona
  • work_email

From the workflows above. Full field reference: People data feed and the People data feed documentation.

Who owns this

Who evaluates people data feed at CRM add-ons, copilots, browser-to-CRM tools, and what they are judged on

  • Data engineering lead who ingests the feed: judged on fields and freshness
  • Data acquisition or partnerships lead: judged on licence terms and cost
  • Product owner of the search or intelligence product: judged on what users find

A selection of CRM add-ons using Forager for people data feed · plus other teams on Forager

  • SeekOut
    • Talent intelligence

    Selected use case: Forager’s people data feed, used to keep candidate profiles current.

    2–3 years on the Forager people data feed, by SeekOut’s own account1

  • Vieu
    • ABM & intent

    Relationship-mapping platform that helps sales teams and AI agents find warm introductions.

  • MarketMapr
    • Talent intelligence

    Selected use case: licensed people and company feeds that let recruiters map a whole niche.

  • Adzact
    • ABM & intent

    B2B advertising platform that models ideal buyers from business signals.

  • Evident
    • Market intelligence

    Publisher of the Evident AI Index, which ranks banks, insurers and payments firms on AI maturity.

  • SBR2TH
    • Staffing firms

    Selected use case: people and job-postings feeds loaded into its own data lake for AI search.

  • Chamaeleon
    • VC & PE research

    Early-stage venture firm that analyses companies with its own AI and quantitative engine.

  • DealSource
    • VC & PE research

    Selected use case: company and people data for private-company profiles.

Sources

1 SeekOut: SeekOut, customer interview, Sep 2026.

“Forager leads in accuracy across all regions, Forager's dual strength in accuracy and volume makes it a powerhouse for sales teams that are targeting businesses around the globe.”
ClayStefan K.Data Partnerships
800M+people
65M+companies
How to test it

Test people data feed on your own sample

  1. Pull a sample. Take profiles your users looked up last week.
  2. Run it. Use a self-serve key, or book a demo and send us the list.
  3. Measure what your users feel. Connect rate for mobiles, bounces for emails, and whether the right person answers.
  • $5 free credits
  • No credit card
  • Run your sample
FAQ

Frequently asked questions

How do CRM add-ons use the people data feed?

Keep CRM contacts current by flagging leavers and surfacing former champions at their new companies. A licensed file of 800M+ professional profiles, refreshed on a schedule and delivered to Snowflake or S3. This page walks through 3 workflows with the exact steps.

How much does the people data feed cost for CRM add-ons?

People data feed is a flat annual licence, global or regional, not priced in credits. The price depends on the records, fields and refresh schedule you license, so talk to sales with your use case and we quote it.

Why do CRM add-ons add the people data feed?

Fill CRM records with contacts that connect. Products like yours are judged on connect rate and cost per valid result, which is why the cost that counts is per result that reaches the right person. Run your own sample to see what the people data feed returns for your users before you build on it.

How do I track champion job changes?

Match CRM contacts to people_feed records by LinkedIn identifier. Alert the owner when a former customer champion lands at an ICP account.

Can our users see Forager data in our product?

Yes, under platform terms. Self-serve plans cover internal use by your own team. Showing Forager data to your users, or passing records on, is licensed separately: talk to sales about volume and which fields your users need to see.

Can CRM add-ons see a sample of the people data feed before licensing it?

Yes. Request a sample extract of the people data feed on a 30-minute call and check the fields against your own records before you license it.

How can a CRM pre-populate a new customer's target accounts and contacts?

Enrich new accounts with POST /organization_search/ and fetch work_email only for contacts the agent will work. Keep the TAM fresh on each feed delivery and alert on new accounts that match.

How do you check data quality?

The test that counts is your own: send a list of profiles you care about. We run it and show you what we find, number by number, so you can measure hit rate and connect rate yourself.

Should I use the people data feed or the API?

Use the API when your product needs one person at a time, at the moment a user asks. License the people data feed when you need the whole layer in your own warehouse or search index, for analytics, matching or retrieval, without a call per record.

Where can the people data feed be delivered?

Delivered as a data share to Snowflake, Databricks and Amazon S3. Everything else connects through the REST API with one API key.

Is there a contract or minimum commitment?

Data feeds are licensed on an annual agreement, with the term, volume and refresh schedule written into it. There are no self-serve plans for feeds.

How is the data sourced, and what about privacy?

CRM add-ons often have to explain their data source to their own customers. Bring your legal and security questions to a call with our team, and we take you through how Forager data is sourced and the terms that cover people data feed for CRM add-ons. Forager's privacy policy is public, and anyone can send a request about their own personal data through the consumer rights form on forager.ai.

More

More recipes

Start building

Put people, company and job data your users can act on inside your product

Send us a list. We run it, show you what we find, then talk volume and terms.

  • $5 free credits
  • No credit card
  • Run your sample
Platforms and teams that build on Forager
  • Clay
  • Juicebox
  • Nooks
  • Andela
  • HubSpot
  • SeekOut